The second in my series of Posts for Kochie’s Business Builders:

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When it comes to optimising how and where you spend your time, knowing what your time spend is costing you is key.

In my last post I covered Financial Cost – thinking about your time in dollar terms is a great way to stress test whether you value your time.

But there are other cost layers to keep in mind. I like to think of these cost layers like cutting through a cake; the top layer of costs are financial and the next layer is your Opportunity Cost.

Opportunity Cost – The Trade-Offs

While we all have the same 24 hours a day, not all time is created equal. How you allocate, manage and then use your time in each of those hours will be very different.

Opportunity Cost is associated with anything of value (financial or otherwise, such as a lost benefit or lost pleasure) that you have to give up to acquire or achieve something else. Put simply – your trade-offs.

So, for example:

• If you choose to spend an hour of your time on Facebook each morning rather than going for a run, then in addition to what this costs you financially at your hourly rate, your Opportunity Cost is your workout;

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